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Nobody Wants A 1/4″ Drill Bit

Seth Godin, in his book, “This is Marketing” talks about a 1/4 inch drill bit marketing concept that emphasizes the importance of understanding the true needs of your customers. According...

9 Components for Creating a Customer Avatar

Collection of characters – avatars in flat design style. Can be used for social networking. Without understanding the customer, marketing efforts are essentially useless. How is your Q1 going? We...

Should my business run a Brand Awareness Campaign?

To start, brand awareness describes the degree of recognition that your brand has among its audience. In other words, how popular is your brand to your target market? Good brand...

“Ride the Rip”​ Marketing

Rip currents are powerful currents of water moving away from shore. Even the strongest swimmers can be swept out to sea. If you are caught in a rip current, swim...

Empathy comes before Authority

Empathy is the capacity to understand or feel what another person is experiencing from their frame of reference; or in other words, the capacity to place oneself in another’s position....

What happens when you remove the finish line?

Back in October of 2019, the athletic company Asics created a race with no finish line. The goal was to see how far an athlete can push themselves with no...