When people hear the word “rebrand”, they often think of something new or a fresh start. While that can happen, often the case should be more of a “refresh”. When you first started your business people may have received information differently, some technologies didn’t exist, or design trends pushed a brand in a certain direction. Advanced Parking Systems is a perfect example. They have been in business for over 20 years now and are the clear experts in their field. To wipe away that legacy would be a huge mistake. Instead, we were able to collaborate and find the balance of updating images and technologies while maintaining their core values. We hope you enjoy the results.